About

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I'm Cesar Rodriguez, Photographer & Content Strategist | Tijuana – San Diego – Los Angeles.

I’m César Rodríguez, a bilingual photographer based on the Tijuana–San Diego border. I live in Tijuana and frequently conduct sessions in San Diego and Los Angeles, adapting to the diverse creative and commercial needs of my clients on both sides of the border.

In 2018, I earned my bachelor’s degree in Digital Marketing from Universidad Xochicalco. My foundation in photography is deeply strengthened by my experience in sales and brand strategy—two disciplines that allow me to see each project through a business lens as well as a creative one.

My focus is not only on capturing beautiful images—but on creating visual tools that work. Whether you’re a brand looking to launch a campaign, a school telling your story, or a real estate or hospitality business aiming to increase visibility and bookings, I tailor every shoot to your market and message.

What Sets Me Apart

  • I start with a strategy, not just a camera.

  • I bring insights from sales, marketing, and business psychology into the creative process.

  • I deliver content that’s optimized for web, social, and brand positioning—not just aesthetics.

  • I understand bilingual, cross-border markets and cultural nuance deeply.

  • I respect your time, brand voice, and deadlines—always.

When We Work Together…You won’t just get a photoshoot—you’ll get a collaborative partner who understands what your brand is trying to communicate and who’s committed to making sure your visuals perform.

A plain white background with the logos of 'San Diego Magazine' on the left and 'SANO' with a circular design on the right, both in gray.
Logos of CETYS Universidad and FUD wine brand.
Airbnb and Budget logos in grayscale.